A new name and logo will soon grace Florida Hospital Waterman in Tavares. Beginning in January, the hospital will carry the name AdventHealth Waterman. While its name is changing, the organization is not changing in ownership or business structure.
Altamonte Springs-based Adventist Health System, one of the nation’s largest faith-based health care systems, with nearly 50 hospital campuses and more than 80,000 employees, today announced that it will become AdventHealth.
As part of this transition, all of Adventist Health System’s wholly-owned hospitals, including Florida Hospital Waterman, and hundreds of care sites will adopt the AdventHealth name and logo in January, 2019. The new naming structure will allow consumers to more easily distinguish AdventHealth’s care locations and services.
“We are transforming to be a more consumer-focused health care system to better meet the needs of those we care for and the communities we serve,” said Terry Shaw, president/CEO for Adventist Health System.
The organization spent eight months preparing for the launch by building consistent practices and culture for the consumer-centric approach.
“We want our hospitals and care sites to be places where people can experience hope as well as healing, and the AdventHealth name so appropriately expresses that sense of expectation and optimism while also connecting with our promise of wholeness and our rich faith-based heritage,” said Gary Thurber, board chairman for Adventist Health System.
In September, a transition campaign featuring television and print ads will begin in various markets across the country. Changes to signage and visual elements at hospitals and other facilities are expected to take place in January when the AdventHealth name is fully adopted systemwide. Joint venture locations will not change as part of this rebrand.