A new form of retail therapy will go down in Mount Dora this Saturday. The stylish women at a local salonspa are sacrificing their treasure trove of trendy accessories to benefit not only other fashionistas, but more importantly, Mother Earth.
Pure Aveda Salonspa stylists and employees generously gathered their coveted excess accessories to sell in their downtown courtyard this Saturday. The money raised will benefit St. Johns Riverkeeper, an organization that defends and advocates for the protection and restoration of the St. Johns River.
The owners of Pure Aveda, Ric and Michele Wilson, have been fundraising for environmental protection for over thirty years. The last five years, the business has raised money for St. Johns Riverkeeper and the cumulative donations could reach $20,000 this year after their various fundraising throughout April.
" Mount Dora, like a vast number of Florida communities, depends upon the health and sustainability of the St. Johns River, said Michele. " We believe in the efforts being made by The St. Johns Riverkeeper to reduce the impact upon the river, and aid in its protection and restoration. "