They lurk, dart, or just stare into their cell phones. Gamers have gotten off their couches and onto the sidewalk.
One Lake County city has embraced the current frenzy for Pokémon Go, the nation's most popular mobile game, with an innovative idea. The City of Eustis designed an event, "Go Eustis", to lure the game's players to its downtown lakefront, shops and restaurants,
On Tuesday, July 19, the city is partnering with its downtown merchants to host the family-friendly event. The goal of the game is for players to search for “spots” to catch different Pokémons with varying point values.
“We have seen a lot of families and even couples playing the Pokémon game over the last few days in Eustis. We have over 15 'Pokéstops' throughout Downtown Eustis and in Ferran Park,” said Erin Bailey, the city’s event coordinator.
During “Go Eustis” the city will be activating “lures” at all of the fifteen "stops". A “lure” attracts Pokémon to a Pokéstop for 30 minutes. That in turn attracts players trying to "catch" the various monster characters.
Pokémon Go currently has 21 million active players combing the streets across the globe to catch the decades-old Pokémon characters in what is an augmented-reality scavenger hunt utilizing smart phones.
“We thought we’d embrace the phenomenon by hosting an event and add a twist by partnering with our local businesses to offer theme-related specials to players," said Bailey about the three- and-a-half hour “Go Eustis”. The event starts at 4:30 p.m. at Ferran Park and various other locations downtown and will continue until 8 p.m. Players will fire up their mobile devices to discover all the "spots" and "lures."
Players are encouraged to be mindful of cars and safety hazards as they scurry from spot to spot.
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